The IDA Mark

The IDA Logo – Our Identity

The IDA logo is the combination of world map and abbreviation of International directorate of accreditation in blue, gray and white color. It also contains the full form of IDA at bottom, this all is in rectangular shape. Rectangles translate to feelings of stability and balance in the human mind. As such, secondary psychological associations of reliability and stability often occur. Extensive use in corporate logos has allowed for a more recent neurological response, with rectangle logos meaning strength, efficiency, and professionalism. This shape is inherently “edgy” (double meaning intended).It make an impact and is often considered stronger and bolder.